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SpeedCart

Making Shopping Easy

Objective

Design Brief

An innovative mobile application is needed to make supermarket a great experience for customers as well as executives/workers of the supermarket.

Introduction

These days' supermarkets are a place where every household and daily need products are easily available. In supermarket, multiple department of the store functions together and management of all the department simultaneously very chaotic and need to be addressed. Some of the problems mainly related to exchange of goods, customer complains, inter-departmental communication system is increasing with increasing size of the supermarket.

My Role

Type - Academic Project (Semester 2)

Mentor - Dr.Naveen Bhardwaj

Duration - 4 weeks

Role - UX Researcher and Designer

Team of 3 Design Students

Our Process

Research

BrainStorming

Mind Mapping

Questionnaire

Interviews

Field Visits

User Flow

Final Implementation

Future Scope

Brainstorming

Observation Table

Affinity Mapping

Customer

Unstructured Interivew

Survey

Affinity Mapping

Insights

User Persona

User Journey Mapping

Empathy Mapping

Problem Statement

Research goal

How might we

POV Table

Scenario Mapping

List of Problems

Understanding our Users

Persona

Journey Mapping

Empathy Mapping

Problem Statement

Isha Nayak is a 32 year old housewife who needs accessibility avail coupons offers and register complaints as she faces difficulty in understanding the procedure.
Rachit Sinha is a college student who wants to get over with shopping as soon as possible but the frustration caused by finding various products in the market leads to wastage of time.
Sachin Singh is a busy self employed man who wants faster billing process as its time consuming and exhausting

Isha Nayak is a 32 year old housewife who needs accessibility avail coupons offers and register complaints as she faces difficulty in understanding the procedure.
Rachit Sinha is a college student who wants to get over with shopping as soon as possible but the frustration caused by finding various products in the market leads to wastage of time.
Sachin Singh is a busy self employed man who wants faster billing process as its time consuming and exhausting

Research Goal

Our supermarket app will help make the shopping experience for customers efficient and easy which will affect how customers shop in the supermarkets by helping them find products easily , avail coupons / discounts and claim them , have a direct contact with customer service department and make the billing process less time consuming. We will measure the effectiveness by user testing.

How might we

Scenario Mapping

Storyboarding

Employee

Unstructured Interivew

Insights

User Persona

User Journey Mapping

Empathy Mapping

Problem Statement

Research goal

How might we

POV Table

Scenario Mapping

Insights(Interviews, Survey and Mappings)

Lack of signage and difficulty in finding products is the biggest challenge faced by the customer
Customers don't have full information about the product like if the price has fluctuated , or if it is out of stock
Most of the large scale stores are disorganized as the products are no arranged in a systematic way .
Negative staff interaction causes bad user experience
Each employee is given a specific task but some of the employees are not efficient
Another major issue faced are the long queues during billing
Sometimes card decline or barcode error rises up but the employee is unaware of what to do
In some supermarkets , the manager overlooks the customer complaints.
Supermarkets are too crowded during the weekends.
Lack of information and difficulty in claiming rewards and offers

Lack of signage and difficulty in finding products is the biggest challenge faced by the customer
Customers don't have full information about the product like if the price has fluctuated , or if it is out of stock
Most of the large scale stores are disorganized as the products are no arranged in a systematic way .
Negative staff interaction causes bad user experience
Each employee is given a specific task but some of the employees are not efficient
Another major issue faced are the long queues during billing
Sometimes card decline or barcode error rises up but the employee is unaware of what to do
In some supermarkets , the manager overlooks the customer complaints.
Supermarkets are too crowded during the weekends.
Lack of information and difficulty in claiming rewards and offers

List of Problems

Understanding our Users

Persona

Journey Mapping

Empathy Mapping

Problem Statement

Babita Rana is a 24 year old female , who works as a Employee , who needs to report on meetings on time and complete the list of task in order to complete her work and get his salary
Manjit is a 28 year old manager , who needs to supervise employees and keep a track of their attendance , work and salary to report to the head and manage the supermarket well

Babita Rana is a 24 year old female , who works as a Employee , who needs to report on meetings on time and complete the list of task in order to complete her work and get his salary
Manjit is a 28 year old manager , who needs to supervise employees and keep a track of their attendance , work and salary to report to the head and manage the supermarket well

Research Goal

Our supermarket app will help employees communicate easily with each other, easily update the attendance of the staff members. The manager can easily schedule meeting which helps all employees know about the status. Employees can know information like the salary info nd know their status about the leave request.

How might we